SEO Class Outline
emarketing
Introduction
- How search engines think
- Mythbusting
- The SEO opportunity
Planning
- The keyword map
- The triage
- Goal-setting
- Analytics 101
Onsite SEO
- Building site visibility
- Crawling your site – tools and techniques
- Feeds and sitemaps
- NERD STUFF: Log analysis
- NERD STUFF: Getting real (time)
- Site structure
- Internal linking
- Hub pages
- NERD STUFF: PageRank mapping
- Page structure: On-page edits and tags
- Managing onsite edits (without going insane)
Content Strategy
- Why this matters more than anything else
- Rules for good online copy
- Editing existing copy for better SEO (without sounding stupid)
- Writing
- Production 101 for online writing
- Why blogging is still writing
- Setting an editorial calendar
Offsite SEO
- Basic link building
- Directory submission
- Social media profiles
- Syndication
- Content spinning
- Blog syndication
- Press releases
- Why you shouldn’t get too excited about syndication
- Link sleuthing
- What the hell does that mean, anyway?
- Broken link repair & redirection
- Finding non-linking citations
- Begging for links
- Making friends and influencing influencers
- Who your link building audience really is
Blended search
- Image optimization
- Video optimization
- Shopping feed optimization
- What you should not track
- What you should track, and how
- NERD STUFF: Attribution
- Analytics 201
- NERD STUFF: Advanced analytics reports